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Flagship Course: Best Digital Biz Models Today

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Chapter 0 - Preliminaries

2 Lessons

Course Overview

How to use this course

Submodule M1.1

6 Lessons

Overview & Intro M1.1: Business Models (Intro)

Lesson 1: What’s a business model?

Lesson 2: Types of Business Models & Network Effects

Lesson 3: Revenue models in hardware & software technology (pt 1/3)

Lesson 4: eCommerce: 2 types of biz models

Submodule M1.2

6 Lessons

Overview & Intro M1.2: Value Creation (part 1/2)

Lesson 1: eCommerce business model fundamentals

Lesson 2: Subscription Models in eCommerce

Lesson 3: Multi-category & specialised eCommerce businesses

Lesson 4: Amazon Business Model: Fulfilment and delivery network

M1.2 Excercises

Submodule M1.3

6 Lessons

Overview & Intro M1.3: Value Creation 2/2

Lesson 1: Amazon’s key value propositions

Lesson 2: The Kindle System and its many business & revenue models

Lesson 3: eCommerce: other value propositions

Lesson 4: Groupon business model canvas

Submodule M1.4

6 Lessons

Overview & Intro M1.4: Value Chain & Types of Integration

Lesson 1: Apple News+ Value Chain

Lesson 2: Airbnb Value Chain

Lesson 3: Airbnb Value Chain: more detailed resources

Lesson 4: Netflix: content journey

Module 1: Quiz

1 Lesson

Submodule M2.1

6 Lessons

Overview & Intro M2.1: Types of Revenue Models

Lesson 1: Revenue&biz model comparison: Online Travel

Lesson 2: eCommerce Monetisation Business Model Canvas

Lesson 3: Amazon Subscription Models

Lesson 4: Content & Media vertical intro

Submodule M2.2

6 Lessons

Overview & Intro M2.2: Revenue Model vs Business Model

Lesson 1: Content & Media platforms: playbook BMC

Lesson 2: Content & Media platforms: monetisation BMC

Lesson 3: Content & Media linear BMC

Lesson 4: Content & Media: linear vs platform BM

M2.2: Exercises

Submodule M2.3

6 Lessons

Overview & Intro: M2.3

Lesson 1: Uber Financial Operating Model

Lesson 2: Uber Selected Unit Economic Metrics

Lesson 3: Uber: Qualitative comparison of the driver cost base

Lesson 4: Uber Cost Structure

Submodule M2.4

6 Lessons

M2.4 Overview & Intro

Lesson 1: Transport economic trip metrics

Lesson 2: Selected transport markets & submarkets

Lesson 3: Uber industry & competitor landscape

Lesson 4: Online advertising markets/submarkets

Module 2: Quiz

1 Lesson

Submodule M3.1

6 Lessons

M3.1 Overview & Intro: Cost Structures

Lesson 1: Uber technology assets

Lesson 2: Financial lifecycle of business assets

Lesson 3: Cost Structure Examples

Lesson 4: Externalising internal cost

Submodule M3.2

6 Lessons

M3.2 Intro & Overview: Cost structures, Profitability & Investment

Lesson 1: Unit economic cost examples

Lesson 2: Customer unit economics

Lesson 3: Measures of profitability

Lesson 4: Internal investment decisions & flywheel

Module 3: Quiz

1 Lesson

Submodule M4.1

6 Lessons

Intro & Overview M4.1: Search & Transaction Cost

Lesson 1: Search & Transaction Cost

Lesson 2: Search, Transaction cost savings

Lesson 3: Search & Transaction Cost Examples

Lesson 4: Search & Transaction Cost Examples 2

M4:1: Exercises

Submodule M4.2

6 Lessons

Intro & Overview M4.2: Network Effects

Lesson 1: Types of Network effects

Lesson 2: Platform Design Considerations Examples

Lesson 3: Negative Network Effects

Lesson 4: Network Effects examples

Submodule M4.3

6 Lessons

Intro & Overview M4.3: Strategic positioning

Lesson 1: Tactics to get to Critical Mass

Lesson 2: Asset & Service Sharing vertical

Lesson 3: Asset & Service Sharing 2

Lesson 4: Asset & Service Sharing 3

M4.3: Exercises

Submodule M4.4

6 Lessons

Intro & Overview M4.4: Platform Impacts

Lesson 1: Platform Economic Value-Add

Lesson 2: Platform impacts – direct

Lesson 3: Platform impacts: socio-economic

Lesson 4: Managing Platform impacts

M4.4: Exercises

Module 4: Quiz

1 Lesson

Submodule M5.1

6 Lessons

Intro & Overview M5.1: Key Assets & Activities

Lesson 1: Key Assets: Digital Properties

Lesson 2: Key Activity: Data Capture

Lesson 3: Search & Vertical Search Platforms

Lesson 4: Search & Vertical Search Platforms 2

Submodule M5.2

6 Lessons

Intro & Overview M5.2: Customer Relationships

Lesson 1: Social Media: Playbook BMC

Lesson 2: Social Media: Monetisation BMC

Lesson 3: Customer relationships: Facebook

Lesson 4: Customer relationships Example Uber

M5.2: Exercises

Submodule M5.3

6 Lessons

Intro & Overview M5.3: Channels

Lesson 1: Customer journey comparison: Online Travel

Lesson 2: Micro moments

Lesson 3: Online Travel Playbook BMC

Lesson 4: Online Travel: Monetisation BMC

M5.3: Exercises

Submodule M5.4

6 Lessons

Intro & Overview M5.4: Customer Segments

Lesson 1: Customer Segments: Example Airbnb

Lesson 2: Biz Model Canvas: EdTech

Lesson 3: Biz Model Canvas Health Technology

Lesson 4: Business Models in FinTech

M5 Quiz

1 Lesson

Submodule M6.1

6 Lessons

Intro & Overview M6.1: Software-as-a-Service

Lesson 1: SaaS Example Slack

Lesson 2: SaaS important customer metrics

Lesson 3: SaaS Research & Development playbook

Lesson 4: SaaS Sales & Marketing playbook

Submodule M6.2

6 Lessons

Intro & Overview M6.2: Hardware/Software Tech Platforms

Lesson 1: AWS Revenue Models

Lesson 2: HW/SW Tech Platforms monetisation

Lesson 3: HW/SW Tech Platforms (pt 2)

Lesson 4: HW/SW Tech Platforms (pt 3)

M6.2: Exercises

Module 6 - Quiz

1 Lesson

Module 6 - Quiz

Flagship Course: Best Digital Biz Models Today

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Submodule M2.4

Lesson 4: Online advertising markets/submarkets

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Please download and study the lesson below:

Online advertising markets and submarkets (Google & Facebook)