Course Architecture

The image below shows the key components of the course and the modules in which they are taught.

Course Overview

Your course creator has 7 years of experience lecturing at a university. Using this experience we have carefully designed this course for you. Each of the 20 Submodules below explains one Concept or Business Model Element (from the BM Canvas). This is always combined with learning about digital verticals. Where it makes sense, we use 1 or 2 focus verticals in a submodule. In other cases, we use examples from several verticals depending on the objective of the submodule.

In this unique educational approach you will always learn about theory explained through in-depth real-world examples.

Submodule Topics & Real-world Examples

Here is also a brief overview of each of the submodule topics as well as the full list of Tier1, 2 & 3 examples.