Submodule M1.4
Overview
Value chain tool
The value chain tool is one of the most popular tools to decompose a firm’s value creation activities. And we will show that it can also be used for tech firms.
Industry value chains
We can use value chains not only for firms but also to map entire industry value chains. We can compare how competitors are positioned, where profits are made within the industry and more.
Types of integration
Industry value chains are great tools to analyse company expansions, mergers & acquisitions which fall under one of the types of integration:
Horizontal integration
Vertical integration, including forward and backward integration
This time we will conclude our focus vertical eCommerce and use in-depth examples from the Asset & Service sharing as well as Content & Media verticals.
Key Objectives
With that, the Key Objectives of this submodule are to understand:
Value Chain tool
Industry value chains
Types of integration
Horizontal integration
Vertical integration
Forward integration
Backward integration
Focus verticals
Conclude eCommerce with Amazon’s key value propositions
Asset & Service Sharing example Airbnb
Content & Media example Netflix
Note taking
If you’d like to take notes (and I would strongly encourage you to do so), you can download the pre-populated templates.
Use the pdf version for printout and manual notes or the word version for electronic notes.