These can be other websites offering products on business models or course aggregators with business model courses. Irrespective of who you look at, none of them is solely focused on digital business models which is where all the differences come from.

Unlike generic content farms that churn out mass-produced articles, my content focuses exclusively on the elements shown in my framework on this page.

I use dedicated direct sources and access to research and other portals that I have found over the last 10 years. My extensive research, often involving thousands of sources (all personally reviewed with AI contributing less than 2%), ensures that my insights are at unmatched depth. My advanced products have considerable amounts of proprietary research that you will not find anywhere else.

Many websites prioritise getting a lot of site traffic by covering a wide range of keywords. However, this approach leads to shallow and generic content. I call the coverage of concepts with little relevance for digital business models “negative depth”. Often you don’t realise you learned something irrelevant until you finish.

You can see in my framework the concepts I am covering throughout our products, where you will find a lot of depth in each of them and tailored to digital business models. Our approach leads to less web traffic because we are not ranking for non-digital concepts, but our focus leads to more depth and quality - a tradeoff I am accepting!

In absolute terms, others have significantly more breadth than we do. However, from the perspective of Digital Business Models, we have the widest breadth in that we have covered all 11 Digital (B2C) Tech Verticals systematically. 

According to the Global Industry Classification Standard (GICS) developed by MSCI and Standard & Poor's (S&P), there are 158 sub-industries. Our 11 verticals map to 15 of them. It means compared to others who cover “everything”, we are 10x more focused. 

Once again, we consider excessive breadth as “negative breadth” as it will distract us from our learning goal of digital biz models.

Our pricing is fair and purely based on the level of research that went into them (rough guide: $10 per 500 sources personally researched, it's also approx $1 per day worked on the product). As usual across most industries, you get a discount on our bundles in the region of 20-50%.

But we also see deceptive pricing elsewhere. In particular, where you see discounts of >90% on bundles, you should be very sceptical. Ask if the individual products were priced fairly in the first place (charging $50 for a low-depth, freelancer-created rewrite of a few open sources is not a fair starting point! There's almost no research behind this.). Providing a >90% “discount” on oodles of this is a deceptive tactic. Ask yourself if you will ever need most of the material that you were never after in the first place.

We offer you a fair price proportional to the level of research and efforts that went into each product!

The conclusion is neither surprising nor arrogant or disingenuous. We are the only ones solely focussing on digital business models. This leads to the best depth, quality and breadth within this.

Others focus on generating as much revenue as possible. They need to rank high on search results across an inordinate amount of keywords. The best use of resources for them is therefore low-depth, wide breadth. From our perspective, most of their content is below-entry-level. 

In conclusion, we’re simply the best place if you want to gain insights, expertise and enduring knowledge in digital business models.